January 5, 2026
Find Your Next Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
Find Your Next Using the Business Genome Approach to Find Your Company’s Next Competitive Edge | 1.96 MB
Title: Find Your Next
Author: Andrea Kates
Category: Business & Finance, Human Resources & Personnel Management, Training, Management & Leadership, Management
Language: English | 258 Pages | ISBN: 0071778527
Description:
Combat flat sales, capture new markets, and drive innovation using the Business Genome approach
The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future.
In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA-your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors-match it to that of a successful company in another industry, then model your own decisions on those of the matching company.
Combat flat sales, capture new markets, and drive innovation using the Business Genome approach
The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future.
In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA-your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors-match it to that of a successful company in another industry, then model your own decisions on those of the matching company.
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